SEO Keywords and relationships

No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics.

When we use keywords phrases, search engines hunt for other phrases and concepts that relate to one another. So our first job is to expand our keywords research to incorporate these related phrases and concepts. Contextually rich content includes:

• Close variants and synonyms: Includes abbreviations, plurals, and phrases that mean the same thing.
• Primary related keywords: Words and phrases that relate to the main keyword phrase.
• Secondary related keywords: Words and phrases that relate to the primary related keywords.
• Entity relationships: Concept that describe the properties and relationships between people, places, and things.

A good keyword phrase or entity is one that predicts the presence of other phrases and entities on the page. For example, a page about "The White House" predicts other phrases like "president," "Washington," and "Secret Service." Incorporating these related phrases may help strengthen the topicality of "White House."

Types Of Search Engine Success Factors

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:

• On-The-Page SEO
• Off-The-Page SEO
• Violations

Inside of every gathering are subgroups, as every part of this SEO aide will clarify. These subgroups contain one or more

individual SEO elements with a particular weight or significance. 

Infringement, while a gathering unto themselves, are shown under the gathering and subgroup to which they're related. 

Those two letter acronyms you see on the diagram above? That is our play on the intermittent table of components and the letter representations, or image, of every component. You might have needed to recall that the image for gold was Au or that iron's was Fe. 

In the Occasional Table of SEO, we've attempted to make it somewhat more instinctive. The primary letter of each "SEO component" originates from the subgroup that it's in and the second letter stands for the individual element.